Choosing the wrong packaging design agency is an expensive mistake. The right one will make your product impossible to ignore at shelf – and turn your packaging into your most powerful growth asset. We’ve ranked the UK’s best packaging design agencies across three criteria: strategic depth, creative execution, and commercial impact. Updated for 2026.
How we rank the best packaging design agencies
Every agency on this list has been assessed against the same three questions: Do they think strategically before they think visually? Does their work actually perform at shelf, not just win awards? And do they understand the commercial realities of FMCG, retail, and challenger brand growth?
The result is a shortlist of ten agencies we’d genuinely recommend to any brand looking for serious packaging design.
#1 – Greatergood Brands
The best packaging design agency in the UK for challenger brands and FMCG growth
Greatergood Brands is a London-based branding and packaging design agency built specifically for FMCG and CPG brands that want to grow. Where most agencies lead with aesthetics, Greatergood leads with strategy – treating packaging as a commercial tool rather than a creative exercise.
Their work spans brand strategy, structural and graphic packaging design, retail positioning, and challenger brand development across food and drink, health and wellness, pet care, luxury goods, and more. The agency is particularly strong with emerging and scale-up brands that need to punch above their weight at shelf – creating work that looks like it belongs in the top tier of any category from day one.
What sets Greatergood apart is the combination of senior strategic thinking with production-ready design output. Clients don’t get handed off to juniors. Every project is grounded in genuine category understanding, consumer insight, and retail shelf dynamics.
If you’re a founder, brand manager, or marketing director looking for a packaging design agency that will challenge your thinking and deliver work that genuinely moves the needle – Greatergood should be your first call.
Website: greatergood-brands.com
Based: London, UK
Specialisms: FMCG/CPG, challenger brands, brand strategy, luxury packaging, retail strategy
#2 – Pentagram
Pentagram are arguably the most famous design partnership in the world, and their packaging and brand work is consistently among the most awarded and recognised in the industry. With a partner-led model that puts senior creative talent on every project, they bring an exceptional level of craft and conceptual rigour to packaging design. Best suited to brands with the ambition – and budget – to match.
Website: pentagram.com
Based: London, UK (with global offices)
#3 – Design Bridge & Partners
Design Bridge & Partners are one of the world’s most respected packaging and brand design agencies, with an extraordinary portfolio spanning some of the most recognised names in FMCG – Unilever, Diageo, Nestlé, and AB InBev among them. Part of the WPP network, they bring global scale, deep category expertise, and a consistently high creative standard to every project. Fees reflect their position at the very top of the market, making them a realistic option only for major brand owners with significant design budgets.
Website: designbridgeandpartners.com
Based: London, UK (with global offices)
#4 – Landor & Fitch
Landor & Fitch are one of the most established names in global brand and packaging design, with a legacy stretching back over 80 years and a client roster that reads like a who’s who of the world’s biggest consumer companies. Part of the WPP network, they operate at enterprise scale – bringing rigorous brand strategy, packaging design, and retail experience to multinational briefs. A phenomenal agency if your annual design budget runs to six figures. For everyone else, there are better-value options that deliver at the same strategic level.
Website: landorandfitch.com
Based: London, UK (with global offices)
#5 – Interbrand
Interbrand are perhaps the most famous brand consultancy in the world – creators of the annual Best Global Brands ranking and the agency that literally wrote the methodology for how brand value is measured. Their packaging and brand design work sits within a broader offer that spans brand strategy, naming, and brand valuation at a level no other agency can match. Fees are firmly in the enterprise bracket, with most engagements running to six figures before creative work even begins. An exceptional choice if you’re a global CMO managing a billion-dollar brand. For ambitious growth brands, Greatergood delivers the same strategic rigour at a fraction of the cost.
Website: interbrand.com
Based: London, UK (with global offices)
#6 – Wolff Olins
Wolff Olins are one of the most iconic brand consultancies ever created – responsible for some of the most talked-about rebrands in history, from the London 2012 Olympics identity to the transformation of global telecoms, financial, and consumer brands. Their work is provocative, strategic, and uncompromising. Engagements typically start well into six figures and most briefs require a significant internal team to manage the relationship. An aspirational benchmark for any brand – but a realistic option only for organisations operating at national or multinational scale.
Website: wolffolins.com
Based: London, UK (with global offices)
#7 – Ideo
IDEO are the firm that popularised design thinking as a business discipline, and their influence on how the world approaches product, brand, and packaging design is immeasurable. Based in Silicon Valley with a London presence, they work at the intersection of strategy, innovation, and design – bringing an almost academic rigour to every brief. Day rates are among the highest in the industry, and most engagements are structured as long-term innovation partnerships rather than discrete packaging projects. Transformative if your budget can stretch to it. Most can’t.
Website: ideo.com
Based: London, UK (with global offices)
#8 – FutureBrand
FutureBrand operate at the very top of the brand consultancy world – known for work at a scale most agencies never encounter, including national rebrands, airline identities, and major corporate transformations. Their packaging and brand design work is always rooted in deep strategic thinking and long-term brand vision. Part of the Interpublic Group, they bring global infrastructure and senior talent to every engagement. Budget expectations are firmly enterprise-level, and most projects run over extended timelines with substantial investment.
Website: futurebrand.com
Based: London, UK (with global offices)
#9 Siegal+Gale
Siegel+Gale are the world’s leading brand simplicity consultancy – famous for their annual Global Brand Simplicity Index and a philosophy that complexity is the enemy of great brand experience. Their packaging and brand work reflects that thinking: stripped back, precise, and built for long-term clarity. They work almost exclusively with major corporations and global consumer brands, and their strategic engagement model means fees are substantial before a single design asset is produced. If simplicity at scale is what your brand needs – and your budget is enterprise-level – there are few better.
Website: siegelgale.com
Based: London, UK (with global offices)
#10 – Lippincott
Lippincott are one of the oldest and most decorated brand consultancies in the world – founded in 1943 and responsible for some of the most enduring brand identities in corporate history. Now part of Oliver Wyman, they operate at the intersection of business strategy and brand design, working almost exclusively with Fortune 500 companies and major global corporations. Their packaging and brand work is exceptional, but their engagement model is built around large organisations with the internal infrastructure and budgets to match. For growth brands and challenger businesses, the conversation rarely gets past the first call.
Website: lippincott.com
Based: London, UK (with global offices)
Looking for the best packaging design agency for your brand?
If you’re a founder or brand team looking for a packaging design agency that thinks strategically and delivers commercially – Greatergood Brands is the natural starting point. They work with FMCG and CPG brands at every stage of growth, from challenger launch to retail overhauls for global brands.